

+ https://www.printful.com/blog/ebay-seo/
  
- The basics of Search Engine Optimization (SEO)
- How  eBay Cassini, the eBay search engine, works
- How to find the best keywords for your listing
- eBay listing optimization best practices to increase eBay traffic
- What to avoid when implementing your eBay search engine optimization strategy
- The eBay SEO tools you can use to boost your listings

+ SEO Basics: What You Need to Know
  SEO involves a number of tasks like keyword research, content creation, link building, site speed improvements, and others. The purpose of SEO is to improve a website’s rankings, ultimately driving more traffic to it.

  + Understanding the eBay Cassini Search Engine

  It factors in your keywords: eBay Cassini’s goal is to serve up search results that are relevant to the user’s query.
  One of the ways it determines relevance is through keywords in the listing title and product description.

  ----->
  It’s driven by buyer behavior: eBay’s search engine uses buyer behavior to determine the ranking of a listing. 
  If many customers click a listing and end up buying the item, that could signal Cassini to rank that product (or similar ones) higher.
  
  It looks at the seller’s track record: eBay Cassini also factors in a seller’s previous performance—successful sales, ratings, and customer service.

+ How to find the best keywords for your eBay listing  
 
  Wondering how to get more traffic on eBay? The first step to getting your listings to rank —
  and increasing your eBay traffic 
  —is to find the best terms to incorporate into your product pages. 
  Keyword research is a critical component of any SEO strategy, be it for Google, Bing, or eBay’s Cassini search engine. Here are a few tips on how to do that.
  
- 1. Start with eBay’s search function

  eBay search bar suggestions
  
  In addition to looking at the search box’s suggestions, examine the search results themselves. 
  Identify what the top results have in common to figure out what the sellers are doing to get to the top page. 
  How do they format their titles and descriptions?

  How are they using their target keywords? The answers to these questions will give clues into what works for others in
  your niche, and you can then incorporate those practices into your own listings.

  2. Consider other keyword tools
  
  If you want to take your keyword research to the next level, look into SEO tools such as Keywords Everywhere or 
  KeywordTool.io that identify keyword search volume, competition level, and other important information you should 
  consider when trying to discover the right terms to use in your listings.
  
  https://keywordseverywhere.com/
  https://keywordtool.io/

  3. Get cues from top eBay searches

  This step is particularly useful if you’re still deciding what to sell on eBay. Looking at top eBay searches will 
  let you see what’s trending on the site, so you can figure out what to put up for sale.

  https://www.ebay.com/trending

  If you already have items for sale, it’s still worth looking at top searches because they can give you ideas on upcoming trends and what search terms go together.
  
  WatchCount is a popular eBay app that surfaces the top products that are being “watched” (bookmarked) by eBay users.
  It also has a feature that uncovers related product searches and keywords in various categories—enter your product
  or category into the keywords bar and the site provides related search terms and alternative keywords.
  

+ eBay Search Engine Optimization: 9 Steps for Success
  
  As mentioned above, eBay’s search engine factors in relevance, buyer behavior, and the seller’s track record, 
  which means that optimizing your listing isn’t 
  just about adding the right keywords. 
  It’s also important to boost your seller profile and provide the best buying experience possible.

  Below, you’ll learn the 9 steps in which to do just that. We’ll start by talking about ways to level up your seller profile (steps 1 to 4), then move on to optimizing your listings (steps 5 to 9).

  1. Choose a seller name that tells people what your store is about

  2. Incorporate a few keywords into your profile description

  3. Use a profile photo that represents the brand  

  
  4. Build a strong seller reputation and track record

     
     https://www.ebay.com/usr/thrift.books
     A great example of an eBay seller following these best practices is thrift.books, an eBay store that sells used books at low prices.

  5. Put your most important keyword in your title
  
  After you’ve done your keyword research, decide on the most important keywords on your list and use them in your listing title.  

  Resist the temptation to include too many keywords, as this will make your titles long and difficult to read. Remember that you can always include additional keywords in your 

  6. Use related keywords in the description

  Having your main keyword in your product description is great, but overusing it will lead to a wordy description that doesn’t read well. Instead, look for synonyms of your keyword and use them throughout the text.

  eBay recommends having a keyword density of 5% to 7% in your descriptions. So, if you’re describing a product in 200 words, you should use your keywords and synonyms 10 to 14 times.

  8. Have unique identifiers in your listing

  According to eBay, unique identifiers help its search engine direct buyers to the right items, ensuring that shoppers find what they’re looking for.

  9. Use images to give buyers different views of your products

  Upload clear images of your products and make sure they showcase your items from multiple angles. You want your product photos to show off the various features of your products, so shoppers know exactly what they’re getting. The goal is to drive sales by giving people more confidence in their purchase decision.  

+ eBay SEO: What to Avoid


* Tools for eBay Listing Optimization

  While you can get plenty of SEO and keyword ideas using eBay’s native search bar, consider using third-party tools that offer deeper insights into keyword search volume and competition. Having that data helps you identify the best keywords, so can make sure you’re using terms that your customers are searching for.

  Here are a handful of eBay listing tools that can help your SEO strategy.

  1. Keyword Tool

  The free version generates a limited list of keywords that you can copy and export. The paid version delivers more keywords and includes data around search volume and popularity.

  2. Keywords Everywhere

  This is a free browser extension available for Chrome and Firefox that displays metrics like search volume, competition, and CPC whenever you search for keywords on engines like Google, Bing, and eBay.

  What’s cool about Keywords Everywhere is that you don’t have to leave eBay to get the info you need. Unlike other SEO tools, which require you to open a new tab, this plugin displays keyword data right on eBay’s website, so you don’t have to switch to a different tab or window to view the SEO metrics.

  3. Terapeak

  Terapeak is a comprehensive eBay tool for advanced sellers. It lets you do everything from surfacing top eBay keywords to analyzing market trends. Terapeak analyzes millions of transactions to provide figures such as average prices, sales totals, and average shipping costs.

* Boost your presence on eBay

  Increasing your eBay traffic and visibility through SEO boils down to providing the most relevant information to your customers at the right time and place. You can do this by:

  - Identifying the keywords that your customers are searching for
  - Incorporating those search terms into your product titles and descriptions
  - Building a strong seller profile by optimizing your page and, more importantly, being a great and trustworthy seller who keeps customers happy

  Just like with everything in life, SEO takes time, so be patient. The best thing you can do—is start optimizing your store today to see the results sooner rather than later.

  https://keywordseverywhere.com/